MEET TAIWAN Wins International Business Stevie Award

Remarkable International MICE Performance Affirmed

Organized by Taiwan’s Bureau of Foreign Trade, Ministry of Economic Affairs and implemented by the Taiwan External Trade Development Council (TAITRA), the Program on Promotion of Taiwan’s MICE Industry Development – MICE Industry Overall Program (more commonly referred to as MEET TAIWAN) applies innovative public relations approaches and marketing strategies, setting itself apart and being recognized at the 16th Stevie International Business Awards.

To promote the advantages of Taiwan’s MICE environment, strengthen international presence, and market Taiwan’s MICE brand, MEET TAIWAN plans annual marketing strategies as well as integrated public relations events and media operations including three major approaches: High Five Taiwan, Picture Taiwan, and Dive into Taiwan. The success of MEET TAIWAN’s efforts were recognized with a Bronze Award at the 2019 Stevie Awards for the Communications or PR Campaign of the Year–Travel & Tourism category.

One of MEET TAIWAN’s original projects was High Five Taiwan. A visual and interactive experience that showed VR videos at major incentive travel exhbitions and promotional events around the world, the official website would simultaneously hold a digital event to invite the globe’s netizens to upload selfies of themselves high-fiving with Taiwan. Another project was Picture Taiwan —Taiwan’s first one-stop MICE cloud database that provides Taiwan incentive travel information at any time and place utilizing chat bots and big data.

MEET TAIWAN organizes two annual large-scale experience activities, namely the Asia Super Team competition and SENSE Taiwan familiarization tour, that are main components of Dive into Taiwan. Through the combination of innovative on-line-to-off-line marketing approaches and a game competition mechanism, Taiwanese incentive travel experiences were upgraded.

The International Business Awards, organized by the Stevie Awards from the United States, is the only business rating and selection event in the world; hence, it is often referred to as the Oscar Awards for business. The Stevies was launched in 2002 to honor the achievements and remarkable performances of enterprises in a variety of specialist fields. This year, more than 4,000 business organizations and individuals from 74 countries around the world participated in the competition. The international judging committee was composed of more than 250 executives and professionals from various industries.

 

image_pdfimage_print

Leave a Reply

Your email address will not be published. Required fields are marked *

Read More »
  • La Palma : l’île la plus verdoyante des Canaries, visitée par 45% de Belges en plus

    4:17 pm

    Le tourisme durable dans des endroits verts rencontre un succès croissant auprès des Belges. C’est également le cas à La Palma, aux Canaries. Bien que des destinations comme Tenerife et Gran Canaria soient plus connues du grand public, La Palma a enregistré la plus forte augmentation de voyageurs belges en 2019. Une telle progression s’explique par ses atouts, à savoir des paysages impressionnants, plusieurs climats, un ciel étoilé magnifique et sans pareil ainsi que les plus beaux sentiers de randonnée. Il s’agit d’une destination aux multiples facettes, où l’authenticité n’a pas encore cédé le pas au tourisme de masse. Des qualités en parfaite adéquation avec le désir croissant de tranquillité et d’espace, en harmonie avec la Read More »

  • P&O Ferries releases first images of €260M new super-ferries designed to revolutionise transport between Britain and Europe

    3:22 pm

    P&O FERRIES today releases the first official images of the €260 million new generation of super-ferries which will transform the experience of travelling between Britain and the Continent. The largest ships ever to sail between Dover and Calais, the first of the 230-metre super-ferries will be operational by 2023.

    David Stretch, Managing Director – Short Routes at P&O Ferries, said: “These remarkable images provide a glimpse of the transformation which our customers will experience when they travel between Britain and Europe on the most sustainable, most reliable and most customer friendly ships ever to sail on the route. This major investment will be a vital part of Europe’s transport infrastructure into the 2040s and symbolises our commitment to making trade flow Read More »

  • airBaltic New Record – 5 Million Passengers in 2019

    3:19 pm

    Riga. Latvian airline airBaltic in 2019has carried 5 049 317 passengers or 22% more than the year before to its network. It is the highest number of passengers carried in airline’s history.

     Martin Gauss, Chief Executive Officer of airBaltic: “We are reaching new heights and offering better connections to people travelling to and from the Baltics. In 2019, we continued our sustainable growth path and showed strong results that will help us to pave our future path, strengthening our role as the largest carrier in the region.”

    “Last year we launched nine new routes, and, by adding more Airbus A220-300 to our fleet, increased the comfort and reliability of our flights. Already now majority of our passengers fly Read More »

    • Hébergé par PlanetHoster