France, Benelux and Portugal led the European hotel industry growth during first semester of 2018

The latest ECM-MKG European Destinations Observatory report* points out that, in European cities, the Revenue Per Available Room (RevPAR)** experienced a 3.6% growth after 6 months in 2018. The Occupancy Rate*** increased by 0.9 points and the Average Daily Rate (ADR)**** by 2.3%. Midscale and Upscale/Upper Upscale are on a dynamic trend with a RevPAR that rose respectively by 4.3% and 3.1% compared to last year. Overall, a growth can be observed throughout Europe, especially in France, Benelux and Portugal.
 
The RevPAR in Benelux and France grew healthily during the first 6 months of 2018
Belgium and the Netherlands observed an increase in their hotel performances, (+8.8%) and for their RevPAR. Brussels’ RevPAR rose by 8.9%, mostly thanks to a 4.9% increase in its Average Daily Rate. Ghent (+4%) is on a positive trend too. In this Benelux area, Luxembourg, had a RevPAR increase (+3%), while Amsterdam after the organization of international business events, recorded a RevPAR increase of 7.9% and the second highest occupancy rate among this sample of cities. France showed a growth (+8.1%) thanks to its strong touristic pole: Paris, knew a 2.8-point increase in occupation rate, and a RevPAR rise of 8.1%. Other cities like Nice (+13.5%) Montpellier (+7.7%) and Dijon (2.8%) also recorded a RevPAR increase. Biarritz/Bayonne is on a negative trend (RevPAR: -6.1%), as Lyon and Marseille (respectively -1.3% and -1.2%).

In the United Kingdom and Germany, the RevPAR is on a slight positive trend
London (2nd), Hamburg (5th) and Liverpool (7th) are in the top 10 of the best occupancy rates in Europe. In Germany, some cities are on a downward trend (Düsseldorf, Cologne and Hannover), in spite of a strong business activity, while Nuremberg, Stuttgart and Dresden recorded a RevPAR increase of 9.8%, 7.9% and 6.3% respectively.
Italy posts an increase in its RevPAR (+3.4%). This positive change can be explained by the good results recorded in Milan (+6.1%), Bologna (+2.8%) or Rome (+2.1%). Venice continues to be on a negative trend (RevPAR: -8.8%) but the occupancy rate increased compared to last year.
On the Iberian Peninsula, tourist arrivals continue to grow
Under the effect of Spain and Portugal’s internal dynamics (improved economic context) and carryovers of visitors from Mediterranean destinations affected by different events since a few years. All cities in Spain (+1.8%) and Portugal (+8.2%) gained a strong RevPAR increase for the beginning of year. For example, Madrid noted an increase of 1.6% following the hosting of many international business meetings this year. On the other hand, Barcelona recorded a RevPAR decrease by 6.6%. Other cities had an improvement in their RevPAR: Zaragoza, Valencia and Seville knew a RevPAR increase between 8.5% and 14%. Lisbon, which organized a few international conventions in this first part of the year, also posted a RevPAR increase of 6.3%.
Eastern Europe’s performances are heterogeneous
Warsaw posted a stable RevPAR (-0.4%) in spite of a rise in Average Daily Rate (+2.4%). Budapest, thanks to its solid business activity, is off to a good start this year, counting a RevPAR increase of 9.3%. Vienna recorded a stable RevPAR but Prague, which hosted many congresses and conferences, also noted a RevPAR improvement (+1.9%): the occupancy rate rose by +1.6 point and the Average Daily Rate is stable (-0.2%) compared to 2017.
All ECM members have exclusive access to the complete ECM-MKG European Destinations Observatory report with all the graphs and analysis.
*ECM-MKG European Destinations Observatory report: A report produced by MKG Hospitality and released several times a year by ECM that presents the development of key performance indicators for ECM member cities.
**RevPAR: Revenue Per Available Room – Occupancy Rate x average price or room revenue divided by available rooms.
***Occupancy Rate: Number of rooms sold divided by number of available rooms.
****ADR: Average Daily Rate – room revenue divided by number of sold rooms.

image_pdfimage_print

Leave a Reply

Your email address will not be published. Required fields are marked *

Read More »
  • La Palma : l’île la plus verdoyante des Canaries, visitée par 45% de Belges en plus

    4:17 pm

    Le tourisme durable dans des endroits verts rencontre un succès croissant auprès des Belges. C’est également le cas à La Palma, aux Canaries. Bien que des destinations comme Tenerife et Gran Canaria soient plus connues du grand public, La Palma a enregistré la plus forte augmentation de voyageurs belges en 2019. Une telle progression s’explique par ses atouts, à savoir des paysages impressionnants, plusieurs climats, un ciel étoilé magnifique et sans pareil ainsi que les plus beaux sentiers de randonnée. Il s’agit d’une destination aux multiples facettes, où l’authenticité n’a pas encore cédé le pas au tourisme de masse. Des qualités en parfaite adéquation avec le désir croissant de tranquillité et d’espace, en harmonie avec la Read More »

  • P&O Ferries releases first images of €260M new super-ferries designed to revolutionise transport between Britain and Europe

    3:22 pm

    P&O FERRIES today releases the first official images of the €260 million new generation of super-ferries which will transform the experience of travelling between Britain and the Continent. The largest ships ever to sail between Dover and Calais, the first of the 230-metre super-ferries will be operational by 2023.

    David Stretch, Managing Director – Short Routes at P&O Ferries, said: “These remarkable images provide a glimpse of the transformation which our customers will experience when they travel between Britain and Europe on the most sustainable, most reliable and most customer friendly ships ever to sail on the route. This major investment will be a vital part of Europe’s transport infrastructure into the 2040s and symbolises our commitment to making trade flow Read More »

  • airBaltic New Record – 5 Million Passengers in 2019

    3:19 pm

    Riga. Latvian airline airBaltic in 2019has carried 5 049 317 passengers or 22% more than the year before to its network. It is the highest number of passengers carried in airline’s history.

     Martin Gauss, Chief Executive Officer of airBaltic: “We are reaching new heights and offering better connections to people travelling to and from the Baltics. In 2019, we continued our sustainable growth path and showed strong results that will help us to pave our future path, strengthening our role as the largest carrier in the region.”

    “Last year we launched nine new routes, and, by adding more Airbus A220-300 to our fleet, increased the comfort and reliability of our flights. Already now majority of our passengers fly Read More »

    • Hébergé par PlanetHoster